Step-2: Add the widgets.js script (mentioned above) in the head section (before the closing tag on each page of your website. Tracking Twitter Social Interactions via GTMįollowing is the process for tracking Twitter ‘clicks’, ‘tweets’ and ‘follows’ through Google Tag Manager in a nutshell: Bind Twitter events to Call Back Functions Ga('send', 'social', 'Twitter', 'Follow', ) Ga('send', 'social', 'Twitter', 'Retweet', ) Step-3: Add the following Twitter interactions tracking code just after your official Twitter plugin code on each page of the website: Load the the widgets.js script in the head section of your template Step-2: Add the following widgets.js script in the head section (before the closing tag on each page of your website: Step-1: Install the official Twitter plugin(s) from here: Tracking Twitter Social Interactions without using GTMįollowing is the process for tracking Twitter ‘clicks’, ‘tweets’ and ‘follows’ without using Google Tag Manager in a nutshell: You can not track twitter interactions across the internet. Note: Through Twitter Interaction tracking you can track only those Twitter interactions which occurred on your website via the plugin you are tracking. To get more accurate count of twitter interactions occurred on your website, just use the plugins provided by Twitter. If you want to track twitter events via these plugins then you first need to find their callback function and then use this callback function to push Twitter events data into Google Analytics. However, tracking Twitter interactions in Google Analytics via these social plugins is different and is not covered in this article. There are many social sharing plugins in the market like Addthis, Shareaholic, Disqus, Sumome etc which provide their own plugins for Twitter. I have written this article for tracking Twitter interactions via the plugins provided by Twitter. Once you have implemented Twitter Interactions tracking, you can see the data in your GA view by going to Acquisition > Social > Plugins report and then click on the ‘Social Source and Action’ tab: Ga(‘send’, ‘social’, ‘Twitter’, ‘Follow’, ) // Send twitter follows to GA Ga(‘send’, ‘social’, ‘Twitter’, ‘Tweet’, ) // Send twitter tweets to GA Ga(‘send’, ‘social’, ‘Twitter’, ‘Click’, ) // Send twitter clicks to GA To send Twitter interactions data to Google Analytics, use the Google Analytics ‘send’ command with social hit type: I am also not sure whether these events can even be tracked in the first place.
I couldn’t find a way to track ‘retweets’ and ‘favorites’. In this article we will be tracking: clicks, tweets and follows. Determine the most effective marketing channels for investment.Understand the customer purchase journey across devices.Learn to implement attribution modelling in your organisation.Get my best selling books on Attribution Modelling
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